I used AI to create a 100% virtual spokesperson. Here is how!

In this video, I created an AI avatar with cutting-edge AI tools and techniques. My AI avatar was created using MidJourney, Chat GPT, ElevenLabels, and D-ID, try them and you'll see how you can use these tools to bring your own avatar to life.

Get ready to explore the exciting world of AI and see what you can create!

Links:

ChatGPT for script creation: https://chat.openai.com/chat

MidJourney for image generation: https://www.midjourney.com

Elevenlabs for audio generation: beta.elevenlabs.io

D-ID for video generation: https://studio.d-id.com/

Prompt Used for the Image Generation

a medium shot of a smiling white bald middle aged man wearing glasses and business casual attire, captured with a Nikon D850 and a Nikon AF-s NIKKOR 70-200mm f/2.8E FL ED VR lens, lit with high-key lightning to create a soft and ethereal feel, a shallow depth of field --ar 2:3 -

Prompt Used for the Script Generation

create video Script introducing Daniel Willis to prospective employers for the position of Marketing and Communications specialist as spoken by a AI generated avatar advocate

"I for one welcome our new overlords"

~Kent Brockman (The Simpsons)

You could already be doing things that would make for excellent webcasts.

Making content is expensive. Videos, E-books, even blogs take time and resources. If you have tried and ultimately failed on previous content endeavours and you are not sure about how your business can use the new live streaming technology to reach larger audiences, for very little money, here are a few ideas.

Does your company hold conference events like shareholder meetings, developer conferences, divisional meetings or meetings at a distance? Those are prime time reasons for “going live”.

Are you a large service organization that often has far more members absent from social events than are present? Why not bring them into the fold? Informational events can even be monitized by putting the event behind a pay wall.

You can partner with a production company to produce your webcast or do it on your own. Creatively, why not partner with a live audience to give that webcast a great live feel? If you are reporting quarterly earnings or having a lunch and learn, you might invite financial experts who can ask questions and provide commentary, greatly augmenting questions asked by audience members themselves.

The interactive nature of a panel plus an audience and presenter makes a lively webcast almost guaranteed.

The goal for a live setting is to give the information, but also to capture and maintain the interest of the participant.

Some of our local journalists and broadcasters in Niagara and Toronto are taking to the airwaves by podcasting. They now have created an expanded audience beyond that of their “regular” listener/readers.

You may quickly realise webcasting is a way to extend some of your events and happenings.

For the very ambitious, why not hold a weekly “roundup” of the events in your company for your staff. It may be difficult at first, but with practice, it will become easier and more polished.

Typically, live streams are inexpensive, needing only one or two staff for simple presentations. Involvement of just a couple more can result in a much more highly polished episode.

The very entertaining or informative webinars have the added benefit of attracting advertising dollars to your channel through direct sales and schemes such as AdSense by Google.

Don't do a live webcast because you feel you have to. It must be interesting for your company and reasonable for you to be there - if it's not, then it's not!

Do you have a fantasy football league in your company or a charitable wing? These sub branded endeavours can add a human touch to a business report and serve as a breakaway from the topic without abandoning the branding of the content.

The path for taking advantage of emerging technologies is not always clear, but those companies that are risk-averse to new technologies and do not engage, proceed at their own peril.

OMNI Media May 2017

Getting Traction with your Public Service Announcement

Your organization, company, band or charity is holding or supporting an not-for-profit event or moving to a new location and part of the production process is advertising it. You have created a program, made posters, paid for ads and are now looking for some publicity or media coverage. You want your public service announcement (PSA) to gain some traction in the press so you create a one page document and send it out to affilliated outlets.

The goal of a PSA is simple: To get someone or group of someones to take a specific action. It’s not to talk about a sponsoring organization. It’s to motivate the targeted audience to act:

To drop off the canned goods for the food drive.

To make sure their children’s seat belts are buckled.

To stay in school....To stop smoking....To avoid abusing drugs.

Your first question must be, “Is this message important enough to publish/broadcast?”

Your second question must be, “Is this message relevant to the audience of the broadcaster or influencer?”

You might have a local Community Theatre Company, legally organized as a non-profit organization. Technically, that Community Theatre Company meets the requirements of a PSA sponsor.

Perhaps the Community Theatre Company wants a local station to broadcast a PSA that tells people the time and location of the company’s next regularly scheduled meeting.

Should the station air such a PSA? Probably not, because the message is relevant to very few members of the audience of the broadcaster or influencer.

The Community Theatre Company can contact every member (via mail, fax, telephone, its website and/or e-mail) without utilizing the public airwaves or newspapers.

Most people who write PSAs do so from the point-of-view of the sponsoring organization: “The Smallville Community Theatre Company is fundraising to build a sound booth and prop storage space collecting donations from September to May. If you would like to donate, please go to our website and click on the PayPal button.

Notice how easy it is to talk about the results of the fundraiser: “What happens backstage at the theatre probably doesn’t interest you much. You want to enjoy the show and talk about it with friends after. But a great script and a talented cast need technical support and when our volunteers raise their hands to help out backstage, they need a quality sound and lighting booth to enrich your experience.”

Ever notice how some commercials speak in a language that you only seem to

hear in commercials? “Our quality merchandise and competitive prices....Our friendly, knowledgeable staff....Our wide selection from which to choose....” Don’t speak that language in your PSA!

But if you don’t use the kind of artificial language you hear in some commercials, what language can you use? The language you use every day. Instead of, “To obtain participation details,” you say, “To find out how to participate.” Or, even better, “To find out how you can help...”

A PSA does nothing more than open a conversation with the audience. Make your message personal to them; make it easy for them to relate to: “Do you enjoy our shows? Are you a regular patron that brings new friends with you? Have you ever wanted to be on stage with the actors? At Smallville Community Theatre Company, we know that you’d like to help. That’s why we have made it easy to contribute to our “raise the roof campaign”

The “core message” is the one thing you want the audience to hear, to understand, and to remember. Many PSAs (and many commercials) make the mistake of trying to get the audience to do more than one thing. A PSA can ask people to donate food. Or money. Or time. But it shouldn’t ask for all three.

You know what your PSA is about, because you’re the one who created it. But the audience doesn’t have the advantage of your inside knowledge. The audience needs to be able to understand the message the first time it airs. So in addition to making sure you have just one Core Message, you also must make it very clear. It’s your job to communicate. It’s not the audience’s job to figure out what you really mean.

A good public service announcement is for the good of the community. For it to do good for the community, your PSA must:

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Attract the attention of your target audience

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Speak to the audience in their own language

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Relate to the audience’s lives

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Deliver a single core message

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Deliver the message with clarity

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Motivate the audience to get into the act. And before it can do all that, it must accomplish one other goal: Get played on the TV or radio station! It’s not enough to say, “Please play this PSA because it’s very important to us.” You must be able to say, “You should play this PSA because it’s very important to your audience and to your community.”

Thanks to the Kansas Association of Broadcasters for some valuable information found herein.