Daniel Willis Blog

May 2, 2019

That you have a cat is one thing. That you have a cat with a deep appreciation for 60's style blaxploitation films is another. The former is not blog worthy, the latter most definitely is. Even if it is really you writing from the cat's perspective, you should be writi...

October 3, 2018

Do you have a great new business idea? Looking for some support or someone to pay the rent?

If so, you are in luck because the Downtown Association is going to place an entrepreneur in a downtown storefront and pay the rent for the first year!

Publicita Online Marketing...

April 13, 2018

The fear of speaking in public (glossophobia) is ranked ahead of death for most people. It is closely related to making a fool of yourself in front of a crowd, hence speaking to people publicly creates quivers and queasy stomachs for most all of us. For some, they just...

March 22, 2018

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NIAGARA RIDE SHARE - Every video on my channel cost clients between $175 and $1650 to produce. Adding video to your mix of website content should be a priority.

Providing content on your website that search engines like is important. Adding video to your site, as an ins...

March 13, 2018

Anyone that has given a live presentation knows that good planning can help avoid embarrassing mistakes. If at the end of a program, the audience has not noticed any glaring errors, then your time on stage can be judged as a success.

Now add to that the technical errors...

February 13, 2018

The term no-fail mission comes from the military. It means that when the military is on a no-fail mission, you can bet the mission gets accomplished regardless of other outcomes.

For a live stream, it is a code of conduct that includes industry best practice. Whether th...

January 13, 2018

When facing a television camera, most people feel at least a little intimidated. It can feel awkward to have the barrel of a lens in your face and bright lights about you. But you can turn that anxious enery around to have a positive impact on your presentation.


December 13, 2017

Everyone is jumping on to the live video bandwagon. From traditional media outlets to Silicon Valley start-ups, live video is attracting much of the capital, and consumer attention.

Are we really ready for the yawning chasm of “perpetually-on", video hosts clamouring fo...

That question came to the forefront this week, when a client ran into trouble with their webmaster. I thought I would take the time to recap some warnings for small business people who rely on the internet for marketing their business.

When it comes to webmasters, ethic...

June 19, 2017

Employees are a company’s most valuable asset, and should be recognized for all the work they do for a company. Motivating them to go above and beyond is extremely important for a successful business, and recognizing employees is a great way to increase productivity an...

Everybody knows that “word of mouth” is the most reliable form of advertising. And when choosing health care providers, patients rely on recommendations from family and friends.

A developing trend is that the famous notion of word of “mouth” advertising is being replace...

Making content is expensive. Videos, E-books, even blogs take time and resources. If you have tried and ultimately failed on previous content endeavours and you are not sure about how your business can use the new live streaming technology to reach larger audiences, fo...

April 4, 2017

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Your organization, company, band or charity is holding or supporting an not-for-profit event or moving to a new location and part of the production process is advertising it. You have created a program, made posters, paid for ads and are now looking for some publicity...

February 23, 2017

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As a business consultant, I am often asked about where one can get most traction for new business. Where appropriate, my answer might focus on what direct benefits I get from networking, but I know that while important, listing business benefits alone that I receive d...

January 28, 2017

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Marketing is easy. Answering questions about marketing is not. It's a little like trying to describe what is going on when you are walking*. Here are some questions that often go begging for answers. It is not an extensive list, but they should get you thinking.**

1) Wh...

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March 13, 2018

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