Plan for your Website's Success with These 6 Easy Tips

This week I met with a client and we spent about an hour defining and goals for their website. I thought I’d share with you some of the process we went through.

It is a very important step in your online marketing program because setting goals will help you organize your content and design.

Define a goal and a target audience and you get an idea of what needs to be highlighted on your website to get a prospect’s attention!

Should your website collect email addresses? Get data from forms? Or actually make sales? These are conversion types and you should just choose one.

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Hopefully you know your target market. Jot down their age, location and economic status. Are they web savvy? You want to know this because you may have to simplify…

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What makes you different? Decide and put it into words.

Special advantages with you above others?

Do a little research with Google Adwords to get an idea of what keywords to use.

I have tools that can do competitive keyword analysis contact me.

Can you offer a special discount or bundle to entice your prospect?

Use it.

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ASK for ACTION

If you don’t ask you don’t get. Want a prospect do something? Ask.

Display your “Call-to-action” on a clickable button on your site and next to a big arrow.

These work.

Buy Now/Order Now

Download Now

Subscribe Now

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Add urgency or exclusivity:

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Sign Up Now to Receive a 20% Discount

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Set your website's goals and measure its conversions using Google's free web analytics tool, Google Analytics.

Call me (289) 438-7192 to learn more about Google analytics or watch this space.