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In Business you often hear some 80/20 rules. Eighty percent of your business comes from 20 percent of your customers, and great managers focus 80 percent of their time and energy on the 20 percent of the work that is really important...
The new paradigm for Marketers is following an 80/20 rule of its own.
"Eighty percent of your efforts should be focussed on inbound marketing and 20 percent focussed on outbound."
Lead generation is something that the internet is very good at because you can observe the behaviors of prospects and take steps to modify theose behaviours in your favour.
Recommended methods for generating leads are writing eBook’s, presenting webinars and simply by asking people to follow your blog.
An effective online lead generation program might include pay-per-click advertising, your social media campaigns, email marketing, content marketing or any combination of these strategies.
Your website needs to be responsive to the expectations of your customers so that they get what they need when they need it.
PUBLICITA can help you understand your customers’ behaviour when it comes to lead generation. Through the principles of continuous improvement and data mining, PUBLICITA will help you make your online strategy successful in generating new and returning leads that boost your bottom line.
Please contact PUBLICITA Online Marketing for a no obligation consultation and quote to begin your lead generation program today.